Dviveja Sharma was a Marketing Manager at Zen Zone, a multi-national organic food-based company. She was in the corporate world until she saw one of her closest friends struggling to find the perfect baby food. In their stressful routines, mothers often struggle to keep up with the food preparations & repeated feeding cycle. After understanding the depth of the entire situation, Dviveja changed her mind & wanted to give it a chance. She quit her job in 2014 & started the research. With the help of her mother and grandmother, she could come up with some exciting and tastier ideas for the recipes. The major motif was to go the contemporary way and make the traditional items in different flavours that could match the baby’s taste. She wanted to make something that was a convenient, healthy and reliable substitute for today's baby-feeding battles, with her prior experience in the food business. She introduced the concept of organic & instant baby food in the Indian & international markets. The brand is organic fresh veggie & fruit centric without any preservatives, or additives giving parents an easier & healthier food option for their babies.